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Md Mostakim Hossain
Jul 13, 2022
In Authors Forum
I really had to go back and go through the archives to remember what it was like then, what we were doing and where we were. It was pretty amazing to see the timeline of what the site looked like, what our priorities were, and the things we wanted three years ago. We were in an interesting situation with the company - with ABM and with SEJ. A diamond in the rough SEJ was one of thirty sites we operated, and SEJ by far was not our primary focus. We were sort of spinning a plate for a lot of different concerns. We saw the potential for SEJ – great audiences, good traffic numbers, and it looked like it had a lot of promise. But there were problems. We don't always publish good content, we didn't have a content strategy, we didn't have an editorial strategy. We have made mistakes. We've published articles from authors who turned out to be fake, and we've been rightly raked for it. And we realized that we had to image masking service make a decision. One of them was to do tactical things like tightening background checks and the editorial process, and trying to raise the bar for quality. But other things were more strategic, and that was – are we doubling down on Search Engine Journal and putting more of our attention and resources there? We ended up doing it. We ended up selling all of our other sites to focus on what we thought was a diamond in the rough, which was SEJ. Advertising Continue reading below Ask the right questions The fact that you asked these questions, I think, really helped us all. It helped us see him through a new set of eyes. “Why are things done this way?” “Well, I don't know. Let's find a better way. » It was really formative in helping us develop the editorial process and the guidelines. I remember creating my janky little chart of swim lanes and who does what and my little arrows and everything. I will definitely never be a graphic designer, but I think it did the job. And that was kind of the start of, I think, what was starting to be an adult editor, really. Implementation of strict guidelines I love hearing that people think we're too hard to write about and don't write for us anymore, honestly. I mean, it works for us and it works for them. I think, "Hmm, maybe we're not strict enough if people thought we were easy to write." They don't meet the bar one way or the other, so that's okay. Advertising Continue reading below If they don't respond to the bar one way or another, that's okay. They can write for someone else, but we're not going to lower our standards. What we've done so far has worked for us, and we're still getting rock star quality content.
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Md Mostakim Hossain

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