Jun 14, 2022
In Authors Forum
The Super Bowl’s ratings this Coinbase User List year fell to a 15-year low, and yet the championship game last week still provided the single biggest stage for dozens of advertisers by reaching 91.6 million viewers. On top of passive TV audiences, the Coinbase User List annual event also generates significant social media buzz as people use smartphones to share their reactions to commercials — sometimes rivaling commentary about the game itself. That second-screen experience has become an increasingly critical piece of the Super Bowl in the past decade, leading brands to develop campaigns that urge fan interaction before, During or after the game. Whether Coinbase User List they ran commercials with a call to action or counter-programmed against the game with a social media effort, many brands doubled down on mobile activations around the big game this year to interact with homebound consumers. “This is a really creative bet by some of these brands, because Coinbase User List the consumer will be connected to their mobile device more than normal this year,” said Tim Rogers, senior vice president and global general manager at advertising technology company Criteo. the thinking is, can I get them to convert immediately, Or at least come to my website and Coinbase User List get more informed?” Digital newcomers see an install surge This year’s game was notable for the bigger presence of digital newcomers like DoorDash, Fiverr, Indeed, Klarna, Mercari, Reddit, Robinhood, Uber Eats and Vroom, whose apps provide key touch points with consumers. With many people stuck at home during the pandemic, their businesses saw higher activity in the past year.