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rajia rimi
Jun 20, 2022
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Branded keywords, or keywords that include the name of the advertiser Industry Email List bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers have aggregated these keywords into reports that reflect total account performance. This tends to overstate the value of paid search campaigns because most brand queries are navigational and reflect a user who already has an intent to Industry Email List purchase from the searched brand. As such, brand conversion is typically much higher than off-brand traffic, and a high brand return on ad spend (ROAS) can cover up underperforming Industry Email List off-brand campaigns. Most advertisers these days are wired that they Industry Email List should be looking at brand and non-brand performance separately. However, many changes over time can impact an advertiser's brand keyword strategy, starting with a significant increase in the price of those keywords over the years. The price of branded keywords isn't what it Industry Email List used to be Google has long given advertisers an edge over competitors in bidding on their brand's terms through Quality Score, which is typically very high for an advertiser bidding on their own terms and lower for competitors trying to serve content. announcements under these conditions. This Industry Email List makes a lot of sense to provide users with a quality experience because the query indicates that the user is probably most interested in going to
 Here's how to tackle Google's Industry Email List content media
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